Designed for life outdoors.
As we head outside, the further we go, the rhythm of life slows. Each moment of the day is done with purpose, both to embrace and enjoy existing in the outdoors. Whether it be in the peaks of the alps or seeking out natural excursions within the urban environment It is with this sentiment that Element created the Nature Calls collection. A fresh mix of technical and comfortable pieces designed for living and exploring in nature, wherever you find it.
Inspired by local adventures and the people who seek them out whether for pleasure or their profession. The collection includes the “Hibernate Puffas”, a highly insulated puffer jacket and vest made with animal free ThermoPlume® insulation from PrimaloI®. It is a high-performance insulation made entirely from post-consumer recycled material and is designed for when staying warm and dry is of the utmost importance. Accompanying the outerwear pieces is a set of Polartec® fleece pants and zip front jacket featuring utilitarian design details and embroidered Nature Calls logo hits throughout, for a contemporary and functional take on fleece insulator pieces. To round out the collection comes a selec<on of 100% organic coPon t-shirts and sweatshirts to accompany the technical heart of the line.
Central to the launch, Element supported the production of a short film by UK-based photographer and filmmaker Percy Dean entitled “The Shepherdess”. Percy had the chance to shine a light on the story of his friend Lois Pendlebury, originally from Bradford, England. AIer a career in skateboarding, Lois turned to becoming a shepherdess in the French Alps, where she and her dogs mind flocks of sheep in the high alpine, living one moment at a time in tune with nature.
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