Public Enemy x Element “Fight the power”

31 January 2022 Texto: Redacción. Fotografía: Archivo.

As a part of a two chapter partnership for 2022, Element has partnered with the iconic New York hip-hop group Public Enemy for an exclusive new collection. As cultural activists and educators through their music, Public Enemy’s relentless mission not only inspired those who helped to create and define Element in the 80’s and 90’s, but continue to resonate thirty years on with the world today.

Produced in partnership with Bravado, the collection brings a fresh mix of apparel and hardgoods to the Element SS’22 line inspired by the legacy of Public Enemy’s cultural influence. The collection blends 90’s sportswear influences with silhouettes that reference Element’s New York roots. Taking cues from the fashion found in classic Public Enemy music videos of the era, Element created a selection of styles including polos, bucket hats and patterned chinos for a street-wise line of garments with hits of the group’s iconic logo throughout.

In celebration of the roots of this collaboration, Element chose NYC for the launch of the Public Enemy x Element collection in conjunction with our community partner, the Harold Hunter Foundation. Named in honor of the late Harold Hunter, a giant in the New York skate scene, HHF has been supporting the skateboarding youth of NYC since 2006. In the spirit of Public Enemy’s dedication to education and community empowerment, this partnership brings an incomparable group of likeminded people to the scene for a good cause and a celebration of three decades of skateboarding and music.

Shop the collection as it drops at elementbrand.com and be sure to stay tuned for updates about the collection, news from the event and some rad video content from the Element team and Harold Hunter Foundation via @elementbrand & @publicenemy instagram pages.

 

 

 

 

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