AlphaTauri, the stand-alone brand founded 2016 out of Red Bull, is creating a new way in fashion, driven by purpose and innovation and enriching both body and mind. AlphaTauri`s clothing blends considered design and luxurious materials with proprietary textile innovations, empowering people to navigate their everyday worlds in style.E.g. Taurex®, the leading technology within the collection, is a self- engineered titan mineral technology developed together with Schoeller Textil AG that reflects the energy radiated from the body back to the wearer, enhancing the wellbeing and accelerating regeneration.
Spring/ Summer 2019 Campaign „People Of The New Sun“
Reflecting the core values of the brand – AlphaTauri being powered by the spirit of innovation – launched the Spring/ Summer 2019 Campaign “People of the New Sun” picturing a journey through an AlphaTauri metropolis where the sun shines with a new brightness, showcasing a world where metropolitan explorers respond to a world with a new climate, empowered to try more, whatever the conditions.
Reflective of the inventive features within the collection, the campaign showcases a world welcoming change with the explorers moving with pace and optimism, all while displaying the Spring/ Summer offering; the fusion of lightness, wearability and aspirational design.
Packable Jackets: when Style meets innovation
The Spring/ Summer collection displays hero products with a focus on the range of premium outerwear including the water-repellent summer parka (for women and men) featuring an integrated packable system with travelhandle wherewith it can be packed away to a comfortable size and put over a trolley handle to get the hands free.
Other key collection highlights include the ultra- light packable jackets displaying smart travel features and making it ideal for the festival season. The Spring/ Summer highlights are complemented with the revitarlizing Taurex® pieces and premium essentials like dresses, shorts and T-shirts.
AlphaTauri is shoppable in its stores in Salzburg and Graz and is shipped to 35 countries from www.alphatauri.com
Social media @alphatauri